Comms Lead

Ivan B

The strategic media architect connecting innovacore to the global elite of sports and finance.

" Digital makes you visible, but the network makes you legitimate and untouchable. "

About Ivan B

Member type

Core operator

Expertise domain

Marketing

SUMMARY

A key figure in sports business, Ivan led major rights acquisitions for Al-Jazeera before revolutionizing fan commerce with ComAve. He brings innovacore a premium address book (athletes, financiers) and unique expertise in global brand strategy, turning projects into institutional players.

DESCRIPTION

Ivan embodies the power of the high-level network. Former Director of Acquisitions for Al-Jazeera Sport and mandated for state-level negotiations, he transformed the TV rights industry. Now a leader at ComAve, orchestrating global partnerships (AC Milan, Atlético), he is not just a marketing expert at innovacore. He is the bridge to inaccessible circles, bringing an “awareness” that goes far beyond digital metrics to touch real-world influence and secure major financing.

Bio

His career is a series of strategic victories. Starting in the Canal+ ecosystem, Ivan became the architect of Al-Jazeera Sport’s catalog in 2002, directly mandated by Doha to secure La Liga rights. After leading agencies like United Players and YouinSport, he now drives ComAve, signing with the European elite (Milan, Monaco, OL). His journey proves his ability to navigate the geopolitics of sport, media, and tech, making him a privileged interlocutor for top-tier decision-makers.

Ambition

At innovacore, Ivan wants to shatter the glass ceiling of “organic reach.” His ambition is to propel projects directly into the big leagues. He aims for instant legitimacy, not just visibility. By opening his network of global financiers and influencers, he wants to offer clients a shortcut to success, transforming promising ventures into unavoidable brands in the eyes of the financial and sporting elite. He seeks to build the reputation that makes funding inevitable.

Vision

Ivan believes that in a digitally saturated world, true value lies in human connection and exclusivity. His vision goes beyond immediate ROI: he bets on brand impact and prestige. For him, a great deal is made as much in a VIP box as on a spreadsheet. He sees innovacore as a club of excellence where technology meets traditional influence, creating an ecosystem where reputation precedes the pitch and facilitates every transaction.

Mission

is mission is to be innovacore’s relational accelerator. Ivan activates his levers to connect projects with capital and key ambassadors. He deploys a massive “Marketing Awareness” strategy, complementing digital tactics, to establish brand authority. He ensures that every initiative is backed by opinion leaders, guaranteeing the message is not just heard, but validated by those who sign the checks. He turns access into asset value.